Thursday, 30 April 2015

Marketing Ploys

One fine day, a few weeks ago, Hans and I discovered that Danino has new collectible drinkable yogurt containers! There were 20 to collect in total.

Hans got all excited. He picked up one pack that has 8 drinkable yogurt containers. When we got home, he wanted to drink some yogurt. So, he had one container. Then, he wanted another. He was so proud of his collection of 2 containers. Before he went to bed, he wondered if he could have one more container?! I understood his enthusiasm for these collectible containers as well as his curiosity, so I asked him to grab one more from the fridge. A few seconds later, I heard a loud cry of outrage, "HEY! I already got this one!!"

Poor Hans thought that each pack would have 8 different collectible containers. He was shocked to find a duplicate!! I had to get him to sit down and explain that it doesn't work that way. Companies want kids to buy a lot of packs to finish off their collections. They don't make any money if a kid can finish off his or her collection by buying 3 or 4 packs of yogurt containers‎!! I let Hans know that it is a marketing ploy.

There was a pause of perhaps 5 seconds before Hans exclaimed, "I LOVE this Marketing Ploy!!" and ran off happily.

So far, he has collected 18 out of 20 collectible containers. We continue to buy the 8-packs so Hans can one day complete his collection!
 

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